Operations and Products
Despite its decision to suspend the manufacture of separate components, B&O continues to develop and market loudspeakers. Its flagship speaker, the BeoLab 5, uses digital signal processing to adjust its frequency response to the room and location in which it is placed. Its midrange and treble drivers use the audio lens technology developed by Sausalito Audio's Manny LaCarrubba to spread the sound over a 180-degree range in order to fill the room, overcoming the directional range limitations of normal midrange and treble drivers, and preventing the sound from reflecting off the ceiling and floor before reaching the listener. B&O acquired the audio lens technology in 2007.
Bang & Olufsen produces a sound system for Audi's A4, A5, A6, A7, Q5, Q7, A8, and R8 models. It is a US$6,300 option on the A8/Q7 and is unique due to its motorized tweeters that emerge from the dashboard when the sound system is turned on. Bang & Olufsen also supplies sound systems for the Aston Martin DBS, BMW 6 Series and Mercedes-Benz AMG models.
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