Branding
The current logo has been in use since the sixties, when the standard colors changed from brown and yellow to blue-grey-and yellow.
Since the early eighties the bank has sponsored several sports competitions (in sports such as beach soccer, volleyball, tennis, table tennis, futsal, sailing and beach volleyball). It is the official sponsor for Robert Scheidt, Gustavo Kuerten, and the Brazilian national beach soccer, volleyball and futsal teams.
The bank also sponsors other cultural events such as plays through its organization CCBB (Centro Cultural Banco do Brasil) and amateur sport through AABB (Associação Atlética Banco do Brasil).
Supermodel Gisele Bündchen was chosen to front their first global ad campaign in 2012.
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