Bamba (snack) - Variations

Variations

Osem also produces strawberry-flavored Bamba (officially called 'Sweet Bamba' Hebrew: במבה מתוקה‎) that is round in shape instead of oblong and red instead of the trademark color, which caused it to be dubbed by Israelis as 'Red Bamba' (Hebrew: במבה אדומה‎). The artificial food coloring that was once used has been replaced with beetroot. In 2008, Osem came out with a new Bamba flavor – nougat-filled. Nougat Bamba is produced at the Osem plant in Sderot and is considered one of the most successful products marketed by the Nestle group, which owns the controlling interest in Osem. In 2010, Osem introduced a halva-filled as well as a chocolate-filled Bamba (the latter with a flavor resembling Reese's Peanut Butter Cups).

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