Bamba (snack)

Bamba (snack)

Bamba (Hebrew: בַּמְבָּה) is a peanut butter-flavored snack manufactured by the Osem corporation in Holon, Israel. They were invented by the German company Bahlsen under the name "Flips" about two months before Bamba began production. Nowadays they enjoy massive popularity and are manufactured by a multitude of companies as "Erdnussflips", "Flips" or "Erdnusslocken"(peanut curls).

Bamba is one of the leading snack foods produced and sold in Israel. It has been marketed since 1964 with no decline in sales. Bamba makes up 25% of the Israeli snack market. The competition has come out with similar products – "Parpar" (Telma) and "Shush" (Strauss-Elite).

Bamba is made from peanut butter-flavored puffed corn. Bamba contains no cholesterol, preservatives or food coloring, and is enriched with several vitamins. Nevertheless it contains high amounts of fat. It has 544 calories per 100 grams. Bamba is certified Kosher by Badatz Jerusalem. Some describe it as "Cheez Doodles without the cheese."