Baidu - Name

Name

Many people have asked about the meaning of our name. 'Baidu' was inspired by a poem written more than 800 years ago during the Song Dynasty. The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. '...hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood.' Baidu, whose literal meaning is hundreds of times, represents persistent search for the ideal.

—Robin Li

The name "Baidu" is a quote from the last line of Xin Qiji's classical poem "Green Jade Table in The Lantern Festival" saying: "Having searched thousands of times in the crowd, suddenly turning back, She is there in the dimmest candlelight."

The context of the poem is that in ancient China, girls had to stay indoors and the Lantern Festival was one of the few times they could come out. In the sea and chaos of lantern lights, they would sneak away to meet their love and exchange promises to meet again next year.

A summary of the entire poem: Flowers bursting into bloom in the sky, stars falling like rain (fireworks/meteor shower), Whole streets filled with perfume, jeweled horses pulling ornate carriages, fish and dragon lanterns dancing throughout the entire night. A body decorated with golden thread and butterfly trinket, laughter that has a subtle fragrance. Having searched for this person until exhaustion, when suddenly turning back by chance, I find her standing lonely in the far end of the street in the waning light.

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Famous quotes containing the word name:

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