Baidu - Competition

Competition

Baidu competes with Google Hong Kong, Yahoo! China, Microsoft's Bing and MSN Messenger, Sina, Sohu's Sogou, Wikipedia, NetEase's Youdao, Tencent's Soso.com and PaiPai, Alibaba’s Taobao, TOM Online, Xunlei's Sogou and EachNet.

Baidu is the No. 1 search engine in China, controlling 63 percent of China's market share as of January 2010, according to iResearch. The number of Internet users in China had reached 513 million by the end of December 2011, according to a report by the China Internet Network Information Center.

In an August 2010 The Wall Street Journal article, Baidu has played down its benefit from Google's moving its China search service to Hong Kong, but Baidu's share of revenue in China's search—advertising market grew six percentage points in the second quarter to 70%, according to Beijing-based research firm Analysys International.

It is also evident that Baidu is attempting to enter the internet social network market. As of 2011, it is discussing the possibility of working with Facebook, which would lead to a Chinese version of the international social network, managed by Baidu. This plan, if executed, would face off Baidu with competition from the two popular Chinese social networks Renren and Kaixin001 as well as induce rivalry with instant-messaging giant, Tencent QQ.

On February 22, 2012 Hudong submitted a complaint to the State Administration for Industry and Commerce asking for a review of the behavior of Baidu, accusing it of being monopolistic.

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