Back To Basics (Christina Aguilera Album) - Promotion

Promotion

Aguilera started promotion of Back to Basics on June 3, 2006, when she performed the album's lead single "Ain't No Other Man" at the 2006 MTV Movie Awards in Los Angeles. On June 15, 2006 she visited Total Request Live and showed a preview of the video for her first single. Six days later she attended the TV show again and premiered the whole clip.

In July Aguilera hold two private concerts in Europe, one on July 17 at the Olympia in Paris and the other one on July 20 at the KOKO Club in London. The setlist consisted of four new tracks and two old singles: "Ain’t No Other Man", "Understand", "Candyman", "Lady Marmalade", "Oh Mother", "Beautiful" and "Slow Down Baby". The gig at KOKO club was filmed and has been later shown several times on the UK channel T4. During the stay in London she appeared at the MTV show 1 Leicester Square with Russell Brand, where she talked about her upcoming album and her family plans.

Aguilera appeared at Marquee on August 15 in New York City for her album release party. In celebration of Back To Basics being released, MTV aired a special featuring the singer discussing the project and performing several songs. On August 16, 2006 Aguilera performed "Ain't No Other Man" at the "Late Show with David Letterman". On the same day she took part at the "Good Morning America Summer Concert Series" and performed there three songs. At the 2006 Video Music Awards she performed "Hurt", the second single of the album. Although she was nominated for "Ain't No Other Man" in four categories including "Video of the Year", she didn't win any. In September she was invited at the charity event Fashion Rocks and performed "Candyman" and later "Bennie and the Jets" with Elton John. On November 15, 2006 Aguilera inaugurated "Nissan Live Sets on Yahoo! Music", a bi-monthly show with performances in front of a live studio audience, where she performed 7 songs. At the same time, she started promoting "Hurt" at shows like Saturday Night Live, the "NBC Christmas Thanksgiving Special" and the German show Wetten, dass..?.

On February 11, 2007 Aguilera paid tribute to James Brown, who died in December 2006, performing his hit single "It's a Man's Man's Man's World" at the 49th Annual Grammy Awards. The day before she sang "Makes Me Wanna Pray" and "Candyman" at the Clive Davis Pre-Grammy Awards Party. Aguilera started the promotion of "Candyman", performing at the "Dick Clark's New Year's Rockin Eve" on December 31, 2006 and then on shows like The Ellen DeGeneres Show, The Tonight Show with Jay Leno and at the NBA All-Star Game Vegas Half Time. She ended the promotion of the album, after the performances at the "MUZ-TV Awards", singing "Ain't No Other Man", "Hurt", "Candyman" and "Fighter".

Before and after the album's release, Aguilera shot covers for Elle, GQ, GQ UK, Advocate, Allure, Attitude, Blender, Cosmogirl, Cosmopolitan, Glamour, Jane, AARP, Seventeen, Rolling Stone, InStyle and Maxim. Additionally she was featured on the cover of Nylon's 8th anniversary magazine. Most of the cover stories focused on the album, on Aguilera's new direction, her marriage and her "naked sundays". Her Allure magazine cover became the biggest-selling issue in the magazine's history. The Swedish issue of Cosmopolitan magazine featured a freebie with the albums fourth single "Slow Down Baby".

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