Early History
Among South India's movie moguls, A. V. Meiyappan is a far-sighted entrepreneur and filmmaker with dash and dynamism, he had a finger on the pulse of the moviegoer. Entering the world of movies soon after it was introduced in India in the year 1931, for nearly half a century he worked incessantly, producing pictures of many kinds in many languages. A man with great foresight, he faced much adversity early in his career but like a true pioneer fought relentlessly and made it to the top.
A talent scout, he opened the doors of opportunity and success to many performing artistes and technicians.
Born on 28 July 1907, Avichi Meiyappan hailed from a Nattukottai Nagarathar family of Karaikkudi in Tamil Nadu. Avichi Chettiar ran a mini-department store, named AV & Sons. It sold gramophone records. Meiyappan, who joined his father's shop even as a teenager, decided to produce gramophone records instead of merely marketing them. He came to Madras where along with friends K. S. Narayana Iyengar, Subbaiah Chettiar and others promoted Saraswathi Stores. He found excellent support in K. P. Varadachari, its manager, and his lawyer friend Thoothukudi Govindachari Raghavachari he produced many records.
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