Audience Screen
Media planning is a science and one that has seen growth and increased discipline over the last few years through the introduction of new technology. These technologies have morphed from audience segmentation to audience profiling, but the most recent wave of technology to affect media planning is based on Audience Screening, which can be defined as the opportunity to purchase an actual audience online rather than impressions.
Read more about Audience Screen: Purpose, How It Works
Famous quotes containing the words audience and/or screen:
“I read a part of the story of my excursion to Ktaadn to quite a large audience of men and boys, the other night, whom it interested. It contains many facts and some poetry.”
—Henry David Thoreau (1817–1862)
“Between two evils, I always pick the one I never tried before.”
—Raoul Walsh, U.S. screen writer. Frisco Doll (Mae West)