Audience Screen
Media planning is a science and one that has seen growth and increased discipline over the last few years through the introduction of new technology. These technologies have morphed from audience segmentation to audience profiling, but the most recent wave of technology to affect media planning is based on Audience Screening, which can be defined as the opportunity to purchase an actual audience online rather than impressions.
Read more about Audience Screen: Purpose, How It Works
Famous quotes containing the words audience and/or screen:
“There are some who speak well and write badly. For the place and the audience warm them, and draw from their minds more than they think of without that warmth.”
—Blaise Pascal (1623–1662)
“The End?”
—Theodore Simonson. Irvin S. Yeaworth, Jr.. End title card, The Blob, printed on screen at the end of the movie (1958)