Audience Screen
Media planning is a science and one that has seen growth and increased discipline over the last few years through the introduction of new technology. These technologies have morphed from audience segmentation to audience profiling, but the most recent wave of technology to affect media planning is based on Audience Screening, which can be defined as the opportunity to purchase an actual audience online rather than impressions.
Read more about Audience Screen: Purpose, How It Works
Famous quotes containing the word audience:
“One of the things that I discovered in lecturing was that gradually one ceased to hear what one said one heard what the audience hears one say.”
—Gertrude Stein (1874–1946)