Audience Screen
Media planning is a science and one that has seen growth and increased discipline over the last few years through the introduction of new technology. These technologies have morphed from audience segmentation to audience profiling, but the most recent wave of technology to affect media planning is based on Audience Screening, which can be defined as the opportunity to purchase an actual audience online rather than impressions.
Read more about Audience Screen: Purpose, How It Works
Famous quotes containing the words audience and/or screen:
“The audience is the most revered member of the theater. Without an audience there is no theater. Every technique learned by the actor, every curtain, every flat on the stage, every careful analysis by the director, every coordinated scene, is for the enjoyment of the audience. They are our guests, our evaluators, and the last spoke in the wheel which can then begin to roll. They make the performance meaningful.”
—Viola Spolin (b. 1911)
“Between two evils, I always pick the one I never tried before.”
—Raoul Walsh, U.S. screen writer. Frisco Doll (Mae West)