Audience Screen
Media planning is a science and one that has seen growth and increased discipline over the last few years through the introduction of new technology. These technologies have morphed from audience segmentation to audience profiling, but the most recent wave of technology to affect media planning is based on Audience Screening, which can be defined as the opportunity to purchase an actual audience online rather than impressions.
Read more about Audience Screen: Purpose, How It Works
Famous quotes containing the words audience and/or screen:
“When I am on a stage, I am the focus of thousands of eyes and it gives me strength. I feel that something, some energy, is flowing from the audience into me. I actually feel stronger because of these waves. Now when the play’s done, the eyes taken away, I feel just as if a circuit’s been broken. The power is switched off. I feel all gone and empty inside of me—like a balloon that’s been pricked and the air’s let out.”
—Lynn Fontanne (1887–1983)
“Laughter on American television has taken the place of the chorus in Greek tragedy.... In other countries, the business of laughing is left to the viewers. Here, their laughter is put on the screen, integrated into the show. It is the screen that is laughing and having a good time. You are simply left alone with your consternation.”
—Jean Baudrillard (b. 1929)