Audience Screen
Media planning is a science and one that has seen growth and increased discipline over the last few years through the introduction of new technology. These technologies have morphed from audience segmentation to audience profiling, but the most recent wave of technology to affect media planning is based on Audience Screening, which can be defined as the opportunity to purchase an actual audience online rather than impressions.
Read more about Audience Screen: Purpose, How It Works
Famous quotes containing the word audience:
“The problem of the novelist who wishes to write about a man’s encounter with God is how he shall make the experience—which is both natural and supernatural—understandable, and credible, to his reader. In any age this would be a problem, but in our own, it is a well- nigh insurmountable one. Today’s audience is one in which religious feeling has become, if not atrophied, at least vaporous and sentimental.”
—Flannery O’Connor (1925–1964)