Audience Screen
Media planning is a science and one that has seen growth and increased discipline over the last few years through the introduction of new technology. These technologies have morphed from audience segmentation to audience profiling, but the most recent wave of technology to affect media planning is based on Audience Screening, which can be defined as the opportunity to purchase an actual audience online rather than impressions.
Read more about Audience Screen: Purpose, How It Works
Famous quotes containing the words audience and/or screen:
“The virtue of dress rehearsals is that they are a free show for a select group of artists and friends of the author, and where for one unique evening the audience is almost expurgated of idiots.”
—Alfred Jarry (1873–1907)
“The screen of supreme good fortune curved his absolute smile into a celestial scream.”
—John Ashbery (b. 1927)