Audience Screen
Media planning is a science and one that has seen growth and increased discipline over the last few years through the introduction of new technology. These technologies have morphed from audience segmentation to audience profiling, but the most recent wave of technology to affect media planning is based on Audience Screening, which can be defined as the opportunity to purchase an actual audience online rather than impressions.
Read more about Audience Screen: Purpose, How It Works
Famous quotes containing the word audience:
“I hate the actor and audience business. An author should be in among the crowd, kicking their shins or cheering them on to some mischief or merriment.”
—D.H. (David Herbert)