Audience Screen
Media planning is a science and one that has seen growth and increased discipline over the last few years through the introduction of new technology. These technologies have morphed from audience segmentation to audience profiling, but the most recent wave of technology to affect media planning is based on Audience Screening, which can be defined as the opportunity to purchase an actual audience online rather than impressions.
Read more about Audience Screen: Purpose, How It Works
Famous quotes containing the words audience and/or screen:
“There’s more bad music in jazz than any other form. Maybe that’s because the audience doesn’t really know what’s happening.”
—Pat Metheny (b. 1954)
“Between two evils, I always pick the one I never tried before.”
—Raoul Walsh, U.S. screen writer. Frisco Doll (Mae West)