Audience Screen
Media planning is a science and one that has seen growth and increased discipline over the last few years through the introduction of new technology. These technologies have morphed from audience segmentation to audience profiling, but the most recent wave of technology to affect media planning is based on Audience Screening, which can be defined as the opportunity to purchase an actual audience online rather than impressions.
Read more about Audience Screen: Purpose, How It Works
Famous quotes containing the words audience and/or screen:
“My chance, when it came, was due, literally, to the fact that I was slender.... You cannot make an opera audience believe that a man will endanger his soul, and commit robbery and murder for a very stout lady’s sake.”
—Maria Jeritza (1887–1982)
“The screen of supreme good fortune curved his absolute smile into a celestial scream.”
—John Ashbery (b. 1927)