Audience Screen
Media planning is a science and one that has seen growth and increased discipline over the last few years through the introduction of new technology. These technologies have morphed from audience segmentation to audience profiling, but the most recent wave of technology to affect media planning is based on Audience Screening, which can be defined as the opportunity to purchase an actual audience online rather than impressions.
Read more about Audience Screen: Purpose, How It Works
Famous quotes containing the words audience and/or screen:
“Bottom. What is Pyramus? A lover or a tyrant?
Quince. A lover that kills himself, most gallant, for love.
Bottom. That will ask some tears in the true performing of it. If I do it, let the audience look to their eyes.”
—William Shakespeare (1564–1616)
“Western man represents himself, on the political or psychological stage, in a spectacular world-theater. Our personality is innately cinematic, light-charged projections flickering on the screen of Western consciousness.”
—Camille Paglia (b. 1947)