Audience Screen
Media planning is a science and one that has seen growth and increased discipline over the last few years through the introduction of new technology. These technologies have morphed from audience segmentation to audience profiling, but the most recent wave of technology to affect media planning is based on Audience Screening, which can be defined as the opportunity to purchase an actual audience online rather than impressions.
Read more about Audience Screen: Purpose, How It Works
Famous quotes containing the words audience and/or screen:
“Popular art is normally decried as vulgar by the cultivated people of its time; then it loses favor with its original audience as a new generation grows up; then it begins to merge into the softer lighting of “quaint,” and cultivated people become interested in it, and finally it begins to take on the archaic dignity of the primitive.”
—Northrop Frye (b. 1912)
“She was custom built for the pictures—teeny tiny, one inch less than five foot, and a perfectly enormous head. Her face went right from one side of the screen to the other. Gloria Swanson was like that, as well. Joan Crawford, too. You need the big face, for the closeups.”
—Angela Carter (1940–1992)