Purpose
Audience Screening incorporates a number of different technologies including behavioral targeting and the more advanced Conversion optimization platforms. Audience Screening allows the advertiser to identify the audience represented from an impression on a network or a portal and determine if that audience member is more or less likely to act in response to an advertisement than the general audience. If the audience member is regarded as highly desirable, then the advertisements are exposed. If the audience member is not deemed highly desirable, then they are not exposed to the advertisement and the next sequential audience member is evaluated for desirability and match to the potential customer base for the advertiser. This process happens in fractions of a second and can be used to better qualify the audience, allowing advertisers to reach only those folks most likely to convert as well as the publisher to generate a higher cost basis for their inventory.
Read more about this topic: Audience Screen
Famous quotes containing the word purpose:
“Our purpose in founding the city was not to make any one class in it surpassingly happy, but to make the city as a whole as happy as possible.”
—Socrates (469–399 B.C.)
“The technologist was the final guise of the white missionary, industrialization the last gospel of a dying race and living standards a substitute for a purpose in living.”
—Max Frisch (1911–1991)
“Whoever considers morality the main objective of human existence, seems to me like a person who defines the purpose of a clock as not going wrong. The first objective for a clock, is, however, that it does run; not going wrong is an additional regulative function. If not a watch’s greatest accomplishment were not going wrong, unwound watches might be the best.”
—Franz Grillparzer (1791–1872)