Focus
In the United States, many university journalism departments — particularly at Midwestern, Western and Southern state universities — evolved into schools or colleges of mass communication or "journalism and mass communication." In addition to studying practical skills of journalism, public relations or advertising, students also may major in "mass communication" or "mass communication research." The latter is often the title given to doctoral degrees from such schools, whether the focus of the student's research is journalism practice, media economics, history, law or media influence.
Departmental structures within such colleges may separate research and instruction in professional or technical aspects of newspaper and magazine publishing, radio, television, and film. Mass communication research topics include media institutions and processes, such as diffusion of information, and media effects, such as persuasion or manipulation of public opinion. Outside of media history and communication law, research methods in mass communication fields have leaned toward empirical research, experimental studies and quantitative methods, such as public opinion polling and content analysis of news media. However, qualitative research, including ethnographic case studies, interviewing, and focus groups, has growing support in some specialties. Critical-cultural theory is less popular than in other "communication studies" programs.
Such programs are accredited by the ACEJMC Accrediting Council on Education in Journalism and Mass Communications.
The International Communication Association (ICA) and National Communication Association (formerly the Speech Communication Association) include divisions and publications that overlap with those of AEJMC, but AEJMC historically has stronger ties to the mass communication professions in the United States.
Read more about this topic: Association For Education In Journalism And Mass Communication
Famous quotes containing the word focus:
“If we focus mostly on how we might have been partly or wholly to blame for what might have been less than a perfect, problem- free childhood, our guilt will overwhelm their pain. It becomes a story about us, not them. . . . When we listen, accept, and acknowledge, we feel regret instead, which is simply guilt without neurosis.”
—Jane Adams (20th century)
“While the focus in the landscape of Old World cities was commonly government structures, churches, or the residences of rulers, the landscape and the skyline of American cities have boasted their hotels, department stores, office buildings, apartments, and skyscrapers. In this grandeur, Americans have expressed their Booster Pride, their hopes for visitors and new settlers, and customers, for thriving commerce and industry.”
—Daniel J. Boorstin (b. 1914)
“It’s sad but true that if you focus your attention on housework and meal preparation and diapers, raising children does start to look like drudgery pretty quickly. On the other hand, if you see yourself as nothing less than your child’s nurturer, role model, teacher, spiritual guide, and mentor, your days take on a very different cast.”
—Joyce Maynard (20th century)