Major Competitor
Not counting pay television channels, ATV's major competitor is Television Broadcasts Limited, the other terrestrial television station in Hong Kong. TVB is regarded as the driving force behind ATV's decision to transform its Pay TV operation to terrestrial TV broadcasting.
For many years, TVB has been the predominant ratings leader in Hong Kong, its programmes often capturing 90-95% of viewing audience. In the Pearl River Delta area of China, ATV used to enjoy a 70% ratings share in the late 90s, largely due to rebroadcasting rights. The ratings share has since reduced to 2-3%.
Read more about this topic: Asia Television Limited
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