An artist development deal is often the first of a recording artist's contracts with a major record label. In lieu of high royalties or other desirable rights, the label will promise to develop the skills and public profile of the artist. These types of deals are sometimes most helpful to the artist, but the label often takes control of the artist's management and publishing rights (dubious practices that have been compared to having a mini-monopoly with respect to the artist). Historically, such deals have been abused by both record labels and managers. Motown records made extensive use of this type of contract, and many argue that it was the sole reason for the massive success of the label in the 1960s. Berry Gordy, Motown founder, likened his approach to digging for oil and discovering a field full of gushers. Later, Motown was accused by some of its artists of practicing professional extortion.
After departing Motown's roster in less-than-favorable circumstances, Florence Ballard was unable to refer to her reputation as part of the Supremes in any future professional ventures.
Famous quotes containing the words artist, development and/or deal:
“I remember
a dream two nights ago: the voice,
‘the artist must
create himself or be born again.’”
—Denise Levertov (b. 1923)
“For the child whose impulsiveness is indulged, who retains his primitive-discharge mechanisms, is not only an ill-behaved child but a child whose intellectual development is slowed down. No matter how well he is endowed intellectually, if direct action and immediate gratification are the guiding principles of his behavior, there will be less incentive to develop the higher mental processes, to reason, to employ the imagination creatively. . . .”
—Selma H. Fraiberg (20th century)
“It does not matter much whom we live with in this world, but it matters a great deal whom we dream of.”
—Willa Cather (1873–1947)