Artha (Devanagari: अर्थ) is a Sanskrit term meaning "purpose, cause, motive, meaning, notion, wealth, economy or gain".

It refers to the idea of material prosperity. In Hinduism, artha is one of the four goals of life, known as purusharthas. It is considered to be a noble goal as long as it follows the dictates of Vedic morality. The concept includes achieving widespread fame, garnering wealth and having an elevated social standing. It is the second of the four purusharthas, the other three being dharma (righteousness), kama (physical or emotional pleasure) and moksha (liberation). Artha is one of the dharmas (duties) of a person in the second stage of life, the householder stage, and during this a person must accumulate as much wealth as possible, without being greedy. == References == 1. ^Bhagvada Gita
2. ^Srimad Bhavada Gita
3. ^Chaitanya Charitaamrata