Zoids (ゾイド, Zoido?) is a multi-media model-kit-based franchise originating from Japanese toy company Tomy (now Takara-Tomy); though now produced by various companies through licenses. The majority of the franchise is built around and focused on the various model kit series. The franchise has expanded from strictly motorized model kits to highly detailed and posable model kits, action figures and even PVC figurines. The various anime series, comics, manga books and video games all serve as tie-in media products for the franchise, to expand both consumer base and franchise recognition.