Origin
The original "de Brignac" name was registered by the Cattier family in "the late 1940s or early 50s", according to Jean-Jacques Cattier. It was chosen at that time by his mother, who had been reading a novel featuring a character named de Brignac. The brand was dormant, with the name not being used for decades, but was revived for a new champagne in 2006, as the French industry group Comité Interprofessionnel du vin de Champagne (CIVC) requires the use of an existing brand in order for a wine to be deemed "champagne".
The brand first gained worldwide visibility in the music video for the Jay-Z song "Show Me What You Got", which debuted in late October, 2006, and featured Jay-Z being presented with the distinctive gold bottle in a silver briefcase. Jay-Z had previously featured Cristal in his videos, but had recently started to boycott this brand. Two days after the release of the video, Cattier (trading as Armand de Brignac) issued a press release identifying themselves as the brand in question.
Read more about this topic: Armand De Brignac
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