Music Video
A music video was shot for the song. The video included the guitarist Erik Mendez and bassist Victor Macias, and Mendez is shown playing the leads of the session musician Mark Lewis. On the video, the band performs at a studio environment, and the looks of Guy Ritter and Gary Lenaire have a slight glam metal touch with their eye mascaras. The additional video material include violent footage of hunting, laboratory tests, meat houses and other situations portraying animal abuse. On the video, a visual performance art is done by Devino, portraying the agony of the abused animals.
The video Received airplay on MTV for a while before it was banned by for being too graphic. The video won the Christian News Forum Contemporary Christian Music Award for "Rock Video of the Year" and it was voted by the Heaven's Metal magazine's readers as their "Favorite Video of the Year". The video is also included on the Ocular Digital DVD.
Ritter has said about the song airplay:
| “ | They did play it . A quite a few times as a matter of fact. We had people like Tom Scholz (Boston) and Paul McCartney and Grace Slick (Jefferson Airplane/Starship) calling MTV saying, “You have got to play this video.” So what was happening was that “Animals Agenda” and some of these other magazines were calling these celebrities that they knew and saying, “We need you to call and get this MTV video on the air.” And that is how it got played. By these stars, who we never got to meet! I can’t take credit for that. (laughter) And there was an interview too, I think in “Animals Agenda” where they interviewed Ted Nugent and then they interviewed us and put is back to back in the same magazine. He talked about slaughtering the animals and then we would come back and say, “don’t slaughter the animals.” I still have that article. It was pretty cool. | ” |
Read more about this topic: Ark Of Suffering
Famous quotes containing the words music and/or video:
“We often love to think now of the life of men on beaches,—at least in midsummer, when the weather is serene; their sunny lives on the sand, amid the beach-grass and bayberries, their companion a cow, their wealth a jag of driftwood or a few beach plums, and their music the surf and the peep of the beech-bird.”
—Henry David Thoreau (1817–1862)
“These people figured video was the Lord’s preferred means of communicating, the screen itself a kind of perpetually burning bush. “He’s in the de-tails,” Sublett had said once. “You gotta watch for Him close.””
—William Gibson (b. 1948)