Switchers
One of the people who appeared in the commercials, Ellen Feiss, gained immense notoriety overnight in a kind of Internet phenomenon. (Feiss was a friend of Morris's son Hamilton Morris, who also appeared in a commercial.
Localized versions of the commercials, with local "switchers", aired in Iceland and Japan.
Certain ads featured celebrities, such as Tony Hawk, DJ Q-Bert, Yo-Yo Ma, Kelly Slater, Will Ferrell, and the members of De La Soul.
The American Switchers (plus one Canadian) featured are:
- Aaron Adams
- Alex Schoknecht
- Andy Skowronski
- Bill Swan
- Damon Wright
- Dave Haxton
- David Carey
- De La Soul
- Dianne Druyff
- DJ Q-bert
- Ellen Feiss
- Fabiola Torres
- Gautam Godse
- Gustavo Sorola
- Gianni Jacklone
- Hamilton Morris
- Janie Porche
- Jentry Poss
- Jeremiah Cohick
- Juan Proaño
- Kelly Slater
- Liza Richardson
- Mark Frauenfelder
- Mark Gibson
- Patrick Gant (Canadian)
- Richard Ziskin
- Sarah Whistler
- Tess Bethune
- Theresa McPherson
- Tony Hawk
- Will Ferrell
- Yo-Yo Ma
The Japanese Switchers featured are:
- Hiroatsu Takekura
- Keiko Tamura
- Keisuke Hanafusa
- Kiminori Hirose
- Momoko Kikuchi
- Nobuyuki Shiba
- Satoru Yokouchi
- Seiji Hongo
- Erikaa Kiyama
American Switchers (not officially released):
- Andrea Keller
- Aaron Oswald
- Bill West
- Chris Kasick
- Christopher Guest
- Dan Goodis
- Daniel Clowes
- Drew Betz
- Douglas Rushkoff
- Laura Lindgren
- Jeremy Schwed
- Marleny Gotrim
- Mary Ellen Taylor
- Mo Liebowitz
- Perry Farrell
- Rick Rosner
- Simone Austin
- Wanda Sykes
Read more about this topic: Apple Switch Ad Campaign