Apple Switch Ad Campaign
Switch was an advertising campaign launched by Apple Computer (now Apple Inc.) on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris.
Read more about Apple Switch Ad Campaign: Switchers, Campaign
Famous quotes containing the words apple, switch and/or campaign:
“she in the kitchen
aproned young and lovely wanting my baby
and so happy about me she burns the roast beef
and comes crying to me and I get up from my big papa chair
saying Christmas teeth! Radiant brains! Apple deaf!”
—Gregory Corso (b. 1930)
“Uncritical semantics is the myth of a museum in which the exhibits are meanings and the words are labels. To switch languages is to change the labels.”
—Willard Van Orman Quine (b. 1908)
“The war on privilege will never end. Its next great campaign will be against the privileges of the underprivileged.”
—H.L. (Henry Lewis)