Apple Switch Ad Campaign
Switch was an advertising campaign launched by Apple Computer (now Apple Inc.) on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris.
Read more about Apple Switch Ad Campaign: Switchers, Campaign
Famous quotes containing the words apple, switch and/or campaign:
“yet another summer loath to go
Although the scythes hang in the apple trees.”
—Louise Bogan (1897–1970)
“Children ... after a certain age do not welcome parental advice. Occasionally, they may listen to another adult, which is why perhaps people should switch children with their neighbors and friends for a while in the teen years!”
—Marian Wright Edelman (20th century)
“The war on privilege will never end. Its next great campaign will be against the privileges of the underprivileged.”
—H.L. (Henry Lewis)