History
The culture of mass discussion about Apple products goes back to when the company started to sell significant numbers of their original computers in the early 1980s. Latterly, the industry of Macintosh rumor speculation, began with a regular column in the now defunct MacWEEK magazine called "Mac the Knife" and written under a pseudonym. This column would often cover topics such as upcoming hardware releases from Apple, as well as new software products and incremental updates with new features. It was written by the MacWeek staff and was sometimes used by companies as an early form of viral marketing to generate buzz around products before they were ready for release. For instance, Macromedia would tout new features in the upgrade to its drawing program when buzz was building for an imminent release of Adobe Illustrator.
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“It takes a great deal of history to produce a little literature.”
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“I feel as tall as you.”
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