Launch
After months of speculation, the GX4000 was officially announced along with the 464 plus, and 6128 plus computers at the CNIT Centre in Paris in August 1990. The system was launched a month later in four countries, Britain, France, Spain, and Italy, priced at £99.99 in Britain, and 990f in France, software was priced at £25 for most titles. The racing game Burnin' Rubber, a power pack, and two controllers were bundled with the machine.
Initial reviews of the console were favourable, with CVG calling it a "neat looking and technically impressive console that has an awful lot of potential at the very low price of £99", they were impressed by the graphical capabilities, but criticised the audio and the controllers. ACE magazine came to a similar conclusion, stating that the system "puts the other 8-bit offerings to shame bar the PC-Engine".
A marketing budget of £20 million was set aside for Europe, with the advertising focused on selling the GX4000 as a home alternative to playing arcade games, the tagline for the machine was "Bring the whole arcade into your home!"
Read more about this topic: Amstrad GX4000
Famous quotes containing the word launch:
“I had often stood on the banks of the Concord, watching the lapse of the current, an emblem of all progress, following the same law with the system, with time, and all that is made ... and at last I resolved to launch myself on its bosom and float whither it would bear me.”
—Henry David Thoreau (1817–1862)
“Now launch the small ship, now as the body dies
and life departs, launch out, the fragile soul
in the fragile ship of courage, the ark of faith
with its store of food and little cooking pans
and change of clothes,”
—D.H. (David Herbert)