Name Change and Party Reform
After several years of living in impoverished conditions, Rockwell began to experience some financial success with paid speaking engagements at universities where he was invited to express his controversial views as exercises in free speech. This inspired him to end the rancorous "Phase One" party tactics and begin "Phase Two", a plan to recast the group as a legitimate political party by toning down the verbal and written attacks against non-whites, replacing the party rallying cry of "Sieg Heil!" with "White Power!", limiting public display of the swastika, and entering candidates in local elections. On January 1, 1967 Rockwell renamed the ANP to the National Socialist White People's Party (NSWPP), a move that alienated some hard-line members. Before he could fully implement party reforms, Rockwell was assassinated on August 25, 1967 by disgruntled follower, John Patler.
Read more about this topic: American Nazi Party
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