Exposure
AIP’s ratings have received wide exposure from Congress and the media; particularly AIP’s appearance on the front page of The Washington Post, on editorial pages of The New York Times, and on ABC and CBS News programs. This has resulted in complaints about AIP’s rating system from a number of organizations.
When a survey asked Americans what they believed to be a reasonable amount for a charity to spend on overhead, the average of the responses was 22.4%. However, most Americans assume that charities spend an average of 36.3% of donations on overhead, according to a February 2008 study by Ellison Research, a marketing company. AIP gains exposure by publicizing the amount that charities spend on non-program activities and rating charities on that basis.
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