American Indian College Fund - Past and Present Public Service Campaigns

Past and Present Public Service Campaigns

The American Indian College Fund teamed up with Portland, Oregon-based advertising agency partner, Wieden+Kennedy, to give hope to Native Americans everywhere. In 2006, they launched a new campaign for the Fund called "If I Stay on the Rez" It is a series of five ads highlighting students who have attended a tribal college and plan to use their education on the reservation to help their people. The campaign builds awareness for the preservation of American Indian culture and history through tribal colleges. Richard B. Williams, the Fund president and CEO, says, "The American Indian College Fund video is unique opportunity to see a very important part of Indian country. We are educating the mind and spirit, and this is captured in the video."

In 2009, The Think Indian campaign was created to encourage a new generation to think back to their Native roots, to "Think Indian". This campaign was created once again with Wieden+Kennedy. The idea within the publications that can be found in magazines such as The New York Times Magazine, U.S. News and World Report and has appeared on television and radio, is going back to the roots of Native culture and tradition to help solve modern-day problems for all people. To Think Indian is to combine the knowledge of the past with the technology of today to help in making a better world for Indian Country as well as for the entire world.

Read more about this topic:  American Indian College Fund

Famous quotes containing the words present, public, service and/or campaigns:

    All questions rely on the present for their solution. Time measures nothing but itself. The word that is written may be postponed, but not that on the lip. If this is what the occasion says, let the occasion say it.
    Henry David Thoreau (1817–1862)

    [Rutherford B. Hayes] was a patriotic citizen, a lover of the flag and of our free institutions, an industrious and conscientious civil officer, a soldier of dauntless courage, a loyal comrade and friend, a sympathetic and helpful neighbor, and the honored head of a happy Christian home. He has steadily grown in the public esteem, and the impartial historian will not fail to recognize the conscientiousness, the manliness, and the courage that so strongly characterized his whole public career.
    Benjamin Harrison (1833–1901)

    His character as one of the fathers of the English language would alone make his works important, even those which have little poetical merit. He was as simple as Wordsworth in preferring his homely but vigorous Saxon tongue, when it was neglected by the court, and had not yet attained to the dignity of a literature, and rendered a similar service to his country to that which Dante rendered to Italy.
    Henry David Thoreau (1817–1862)

    That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.
    Cornelia Otis Skinner (1901–1979)