Past and Present Public Service Campaigns
The American Indian College Fund teamed up with Portland, Oregon-based advertising agency partner, Wieden+Kennedy, to give hope to Native Americans everywhere. In 2006, they launched a new campaign for the Fund called "If I Stay on the Rez" It is a series of five ads highlighting students who have attended a tribal college and plan to use their education on the reservation to help their people. The campaign builds awareness for the preservation of American Indian culture and history through tribal colleges. Richard B. Williams, the Fund president and CEO, says, "The American Indian College Fund video is unique opportunity to see a very important part of Indian country. We are educating the mind and spirit, and this is captured in the video."
In 2009, The Think Indian campaign was created to encourage a new generation to think back to their Native roots, to "Think Indian". This campaign was created once again with Wieden+Kennedy. The idea within the publications that can be found in magazines such as The New York Times Magazine, U.S. News and World Report and has appeared on television and radio, is going back to the roots of Native culture and tradition to help solve modern-day problems for all people. To Think Indian is to combine the knowledge of the past with the technology of today to help in making a better world for Indian Country as well as for the entire world.
Read more about this topic: American Indian College Fund
Famous quotes containing the words present, public, service and/or campaigns:
“I will venture to affirm, that the three seasons wherein our corn has miscarried did no more contribute to our present misery, than one spoonful of water thrown upon a rat already drowned would contribute to his death; and that the present plentiful harvest, although it should be followed by a dozen ensuing, would no more restore us, than it would the rat aforesaid to put him near the fire, which might indeed warm his fur-coat, but never bring him back to life.”
—Jonathan Swift (1667–1745)
“Nobody seriously questions the principle that it is the function of mass culture to maintain public morale, and certainly nobody in the mass audience objects to having his morale maintained.”
—Robert Warshow (1917–1955)
“But when with moving accents thou
Shalt constant faith and service vow,
Thy Celia shall receive those charms
With open ears, and with unfolded arms.”
—Thomas Carew (1589–1639)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)