Amazon Instant Video - Points of Differentiation

Points of Differentiation

• RemoteLoad allows customers to download to any Unbox-registered PC or TiVo from any Internet-connected computer. For example, a user can purchase an Unbox video from a work computer and request that it be downloaded on a home computer or TiVo DVR.
• Your Media Library allows people to delete most large video files from their local hard drive when finished and store them in Amazon's Media Library for later redownload. This allows people to download more movies than their hard drive could otherwise store, and it provides a backup in case of hard drive failure.
• Unbox on TiVo allows customers to send content directly to their DVR.
• As of March 26, 2008, Unbox offers more than 5,000 movies to purchase This compares with about 800 movies on the iTunes Store.
• Many Unbox videos are also available for rental for $0.99 to $3.99. Rented movies must be viewed within the first 30 days after purchase and they may only be viewed within 24 hours of the first time the user presses Play.
• In addition to shows from mainstream networks (CBS, NBC and FOX), Unbox sells television series from the BBC, MTV, BRAVO and the Korean Broadcasting System (KBS). Unbox also sells more obscure television series such as Giant Robo (also known as Johnny Sokko and His Flying Robot), a 1960s Japanese television show popular in the U.S. in the early 1970s.
• Beginning with the 2007–08 television season, Amazon Unbox became the exclusive provider of NBC content, replacing iTunes as the delivery mechanism for these shows. NBC Universal later signed a new distribution agreement with Apple starting with the 2008–09 season and started distributing some of its shows for free on Hulu.