Introduction Into The United States
Weetabix cereals in the U.K. created Alpen muesli cereals in the late 1960s as a reaction to the natural, organic and environmental movements sweeping the U.S. and UK. Alpen is a simple, whole grain muesli cereal based on rolled oats, fruits and nuts with no preservatives or artificial flavours or colours.
Alpen was the best-selling muesli in the U.S. for a short time in the 1970s (the start of the "natural foods" movement), when Alpen was imported from Weetabix and marketed by Colgate-Palmolive (CP) as one of the first "natural" cereals in the U.S. marketplace. Because of its "back to nature" appeal, Alpen quickly became a best-seller. Competition arose when the Quaker cereal company responded by creation of Quaker 100% natural cereal. CP misjudged Alpen supply and demand, and due to its UK importation, was not able to stock the cereal in a timely fashion. The supply chain became a problem: shelf stock ran out of date and CP had to purchase Alpen back from retailers and destroy it. That, combined with Quaker's marketing effort, ended the short reign of Alpen as the #1 natural brand in the U.S. in the 1970s.
In the U.K., Alpen has been a staple on British shelves since the 1970s and it appeared in the early 1970s in Canada and then in the US in the 1990s after Weetabix established a partnership with natural foods manufacturer, Barbara's Bakery.
In the U.S. today, Alpen No Added Sugar and Alpen Original are mainstays in U.S. natural food stores and Canadian grocery stores. In the UK, Weetabix sells Alpen in four varieties. Alpen is exported to other countries in several varieties.
Read more about this topic: Alpen (food)
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“My objection to Liberalism is this—that it is the introduction into the practical business of life of the highest kind—namely, politics—of philosophical ideas instead of political principles.”
—Benjamin Disraeli (1804–1881)
“In one notable instance, where the United States Army and a hundred years of persuasion failed, a highway has succeeded. The Seminole Indians surrendered to the Tamiami Trail. From the Everglades the remnants of this race emerged, soon after the trail was built, to set up their palm-thatched villages along the road and to hoist tribal flags as a lure to passing motorists.”
—For the State of Florida, U.S. public relief program (1935-1943)
“My objection to Liberalism is this—that it is the introduction into the practical business of life of the highest kind—namely, politics—of philosophical ideas instead of political principles.”
—Benjamin Disraeli (1804–1881)
“Such is oftenest the young man’s introduction to the forest, and the most original part of himself. He goes thither at first as a hunter and fisher, until at last, if he has the seeds of a better life in him, he distinguishes his proper objects, as a poet or naturalist it may be, and leaves the gun and fish-pole behind. The mass of men are still and always young in this respect.”
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“Steal away and stay away.
Don’t join too many gangs. Join few if any.
Join the United States and join the family
But not much in between unless a college.”
—Robert Frost (1874–1963)
“The admission of the States of Wyoming and Idaho to the Union are events full of interest and congratulation, not only to the people of those States now happily endowed with a full participation in our privileges and responsibilities, but to all our people. Another belt of States stretches from the Atlantic to the Pacific.”
—Benjamin Harrison (1833–1901)