Introduction Into The United States
Weetabix cereals in the U.K. created Alpen muesli cereals in the late 1960s as a reaction to the natural, organic and environmental movements sweeping the U.S. and UK. Alpen is a simple, whole grain muesli cereal based on rolled oats, fruits and nuts with no preservatives or artificial flavours or colours.
Alpen was the best-selling muesli in the U.S. for a short time in the 1970s (the start of the "natural foods" movement), when Alpen was imported from Weetabix and marketed by Colgate-Palmolive (CP) as one of the first "natural" cereals in the U.S. marketplace. Because of its "back to nature" appeal, Alpen quickly became a best-seller. Competition arose when the Quaker cereal company responded by creation of Quaker 100% natural cereal. CP misjudged Alpen supply and demand, and due to its UK importation, was not able to stock the cereal in a timely fashion. The supply chain became a problem: shelf stock ran out of date and CP had to purchase Alpen back from retailers and destroy it. That, combined with Quaker's marketing effort, ended the short reign of Alpen as the #1 natural brand in the U.S. in the 1970s.
In the U.K., Alpen has been a staple on British shelves since the 1970s and it appeared in the early 1970s in Canada and then in the US in the 1990s after Weetabix established a partnership with natural foods manufacturer, Barbara's Bakery.
In the U.S. today, Alpen No Added Sugar and Alpen Original are mainstays in U.S. natural food stores and Canadian grocery stores. In the UK, Weetabix sells Alpen in four varieties. Alpen is exported to other countries in several varieties.
Read more about this topic: Alpen (food)
Famous quotes containing the words united states, introduction, united and/or states:
“In the United States, though power corrupts, the expectation of power paralyzes.”
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—S.J. Perelman, U.S. screenwriter, Arthur Sheekman, Will Johnstone, and Norman Z. McLeod. Groucho Marx, Monkey Business, a wisecrack made to his fellow stowaway Chico Marx (1931)
“To the United States the Third World often takes the form of a black woman who has been made pregnant in a moment of passion and who shows up one day in the reception room on the forty-ninth floor threatening to make a scene. The lawyers pay the woman off; sometimes uniformed guards accompany her to the elevators.”
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“When some one remarked that, with the addition of a chaplain, it would have been a perfect Cromwellian troop, he observed that he would have been glad to add a chaplain to the list, if he could have found one who could fill that office worthily. It is easy enough to find one for the United States Army. I believe that he had prayers in his camp morning and evening, nevertheless.”
—Henry David Thoreau (1817–1862)