Introduction Into The United States
Weetabix cereals in the U.K. created Alpen muesli cereals in the late 1960s as a reaction to the natural, organic and environmental movements sweeping the U.S. and UK. Alpen is a simple, whole grain muesli cereal based on rolled oats, fruits and nuts with no preservatives or artificial flavours or colours.
Alpen was the best-selling muesli in the U.S. for a short time in the 1970s (the start of the "natural foods" movement), when Alpen was imported from Weetabix and marketed by Colgate-Palmolive (CP) as one of the first "natural" cereals in the U.S. marketplace. Because of its "back to nature" appeal, Alpen quickly became a best-seller. Competition arose when the Quaker cereal company responded by creation of Quaker 100% natural cereal. CP misjudged Alpen supply and demand, and due to its UK importation, was not able to stock the cereal in a timely fashion. The supply chain became a problem: shelf stock ran out of date and CP had to purchase Alpen back from retailers and destroy it. That, combined with Quaker's marketing effort, ended the short reign of Alpen as the #1 natural brand in the U.S. in the 1970s.
In the U.K., Alpen has been a staple on British shelves since the 1970s and it appeared in the early 1970s in Canada and then in the US in the 1990s after Weetabix established a partnership with natural foods manufacturer, Barbara's Bakery.
In the U.S. today, Alpen No Added Sugar and Alpen Original are mainstays in U.S. natural food stores and Canadian grocery stores. In the UK, Weetabix sells Alpen in four varieties. Alpen is exported to other countries in several varieties.
Read more about this topic: Alpen (food)
Famous quotes containing the words introduction into the, united states, introduction into, introduction, united and/or states:
“My objection to Liberalism is thisthat it is the introduction into the practical business of life of the highest kindnamely, politicsof philosophical ideas instead of political principles.”
—Benjamin Disraeli (18041881)
“In the United States, it is now possible for a person eighteen years of age, female as well as male, to graduate from high school, college, or university without ever having cared for, or even held, a baby; without ever having comforted or assisted another human being who really needed help. . . . No society can long sustain itself unless its members have learned the sensitivities, motivations, and skills involved in assisting and caring for other human beings.”
—Urie Bronfenbrenner (b. 1917)
“My objection to Liberalism is thisthat it is the introduction into the practical business of life of the highest kindnamely, politicsof philosophical ideas instead of political principles.”
—Benjamin Disraeli (18041881)
“The role of the stepmother is the most difficult of all, because you cant ever just be. Youre constantly being testedby the children, the neighbors, your husband, the relatives, old friends who knew the childrens parents in their first marriage, and by yourself.”
—Anonymous Stepparent. Making It as a Stepparent, by Claire Berman, introduction (1980, repr. 1986)
“What lies behind facts like these: that so recently one could not have said Scott was not perfect without earning at least sorrowful disapproval; that a year after the Gang of Four were perfect, they were villains; that in the fifties in the United States a nothing-man called McCarthy was able to intimidate and terrorise sane and sensible people, but that in the sixties young people summoned before similar committees simply laughed.”
—Doris Lessing (b. 1919)
“A little group of wilful men reflecting no opinion but their own have rendered the great Government of the United States helpless and contemptible.”
—Woodrow Wilson (18561924)