History
On October 9, 1980, Takashi Ishihara of Nissan and Ettore Massacesi of Alfa Romeo's then-parent, state-owned IRI signed a memorandum in Tokyo for increased cooperation between their two firms, and revealed their intent to create a joint production venture called AR.N.A. S.p.A. (Alfa Romeo Nissan Autoveicoli). Italian Prime Minister Francesco Cossiga endorsed the deal amidst steep opposition in hopes of bolstering the fortunes of the state-owned automaker who had a cult following but was hemorrhaging money.
The immediate priority of Alfa management was to field a competitor in the increasingly lucrative family hatchback market sector where the compact Volkswagen Golf and Lancia Delta were proving successful, and they hoped an alliance with Nissan would bring a competitive model to market quicker and cheaper. During that period, European countries were engaging in protectionism to guard their domestic car industries, with France even banning the import of Japanese-made vehicles. Working with Alfa Romeo, who controlled a respectable amount of European auto sales at the time was seen as a good hedge for Nissan and a chance to establish a foothold in the European market.
For the joint venture, a new plant was constructed in Pratola Serra, near Naples. The body panels of the car were constructed in Japan by Nissan, then shipped to Italy for final assembly.
The product of the relationship was launched at the 1983 Frankfurt Motor Show; the car's name was an acronym meaning Alfa Romeo Nissan Autoveicoli. The Arna was essentially a twin of the N12 series Nissan Pulsar / Nissan Cherry (also known as the Nissan Cherry Europe in selected European markets and the Nissan Pulsar Milano in Japan), but featured Alfa Romeo engines carried over from the Alfasud, as well as an Alfa transmission and front suspension. It did however use an independent rear suspension from Nissan. Italian-built cars badged as Nissan Cherry Europe can be readily identified by their rear lighting clusters, which match those of the Arna rather than the Japanese-built Cherry.
The Nissan-Alfa Romeo alliance was the first of its kind between a European and Japanese automaker and it was feared by the European Economic Community and ironically, Alfa's future parent Fiat that the success of this partnership would be a Trojan horse for Japanese automakers to unfairly compete in Europe and decimate the European automotive manufacturing industry.
However, such fears were quickly allayed upon the Arna's release when it became obvious that the Arna exhibited the worst qualities of each of its parents. The Arna featured tempestuous mechanicals and indifferent build quality courtesy of Alfa Romeo, married to a Nissan body of questionable build and frumpy styling, with insipid handling common to Japanese cars of the time. This mismatch of technical strengths served to kill the sales of the Arna very rapidly. The Arna is listed as number 26 in the Richard Porter book, "Crap Cars".
By 1986, Alfa Romeo's parent company, the Italian-government owned Istituto per la Ricostruzione Industriale was suffering from heavy losses, and IRI president Romano Prodi put Alfa Romeo up for sale, with Fiat ultimately emerging as the new owner of Alfa. Fiat's first decision was to cease Arna production due to its poor reputation, poor sales and to conclude the unsuccessful Alfa Romeo-Nissan alliance. Production ceased in 1987 with Fiat intending to strengthen the competitiveness of the Alfa Romeo 33 as Alfa's entry in that segment.
Read more about this topic: Alfa Romeo Arna
Famous quotes containing the word history:
“No one can understand Paris and its history who does not understand that its fierceness is the balance and justification of its frivolity. It is called a city of pleasure; but it may also very specially be called a city of pain. The crown of roses is also a crown of thorns. Its people are too prone to hurt others, but quite ready also to hurt themselves. They are martyrs for religion, they are martyrs for irreligion; they are even martyrs for immorality.”
—Gilbert Keith Chesterton (1874–1936)
“There has never been in history another such culture as the Western civilization M a culture which has practiced the belief that the physical and social environment of man is subject to rational manipulation and that history is subject to the will and action of man; whereas central to the traditional cultures of the rivals of Western civilization, those of Africa and Asia, is a belief that it is environment that dominates man.”
—Ishmael Reed (b. 1938)
“When we of the so-called better classes are scared as men were never scared in history at material ugliness and hardship; when we put off marriage until our house can be artistic, and quake at the thought of having a child without a bank-account and doomed to manual labor, it is time for thinking men to protest against so unmanly and irreligious a state of opinion.”
—William James (1842–1910)