Media Awareness
By 2002 'ALSF' had attracted media attention and kids across the country began to hold their own lemonade stands. By 2004 the foundation was a national campaign, with lemonade stands and events in all fifty states, as well as Canada and France. In 2004 alone the organization raised over $1 million. Alex and her family were featured on Oprah Winfrey's television program, The John Walsh Show, and The Today Show, among others. Alex and her parents also wrote a children's book, Alex and the Amazing Lemonade Stand.
In 2006, the documentary "Alex Scott: A Stand for Hope," written and directed by Larry Mendte, aired in prime time on KYW-TV in Philadelphia that was re-aired on 21 CBS stations across the country. The success of the documentary launched a telethon by the same name in 2007. The original documentary has been re-worked and re-aired every year since, raising over three million dollars for the charity.
Alex's parents, Jay and Liz Scott, work full-time at ALSF and speak about Alex and the importance of funding and raising awareness for childhood cancer at events, conventions, and seminars.
Read more about this topic: Alex's Lemonade Stand
Famous quotes containing the words media and/or awareness:
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)
“The awareness of the all-surpassing importance of social groups is now general property in America.”
—Johan Huizinga (1872–1945)