Discourse Analysis and Culture
With the idea that members of a community/culture dictate the rules of social interaction via specific languages, McHoul seeks to identify what he sees as the 'problem of culture'. He says, for example, 'A culture is, in fact, where we recognize what you are doing because, for all of us, culturally, that is how we would do it.' In his critique of Cultural Studies McHoul goes on to say, 'culture is only a problem of connecting production ('generating') and consumption ('recognising') when it is speculatively treated as a spectacular field in which cultural objects are always considered as representing something beyond them (such as gendered, economic, or racial 'patterns').'
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