Today's Record
Today's official AFL Record is published in a sports magazine style format. Nine different versions (one for each game) are published for each weekly round (60,000 copies in total) and Roy Morgan Research estimates that the Record has a weekly readership of over 200,000.
To reduce costs, the format for the record changed in the 1990s with the advent of the national league to include an outer magazine which covers regular columns and stories about the entire league and an insert with specifics on the current game such as teamsheets and scoresheets.
With the advent of themed rounds in the AFL, the record is often themed accordingly, with issues such as "Women's round", for example, containing articles about women's involvement in the game.
The Grand Final Record is typically more expensive, and is distributed in newsagents as well as at the game.
As of 2009, the week's records are now published and are able to be viewed in an "online magazine" format.
Read more about this topic: AFL Record
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