Affective Labor - Role in The Political Economy

Role in The Political Economy

Michael Betancourt has suggested that affective labor may have a role in the development and maintenance of what he has termed "agnotologic capitalism." His point is that affective labor is a symptom of the disassociation between the reality of capitalist economy and the alienation it produces:

The affective labor created to address this alienation is part of the mechanisms where the agnotological order maintains its grip on the social: managing the emotional states of the consumers, who also serve as the labor reserve, is a necessary precondition for the effective management of the quality and range of information.

His construction of affective labor is concerned with its role as an enabler for a larger capitalist superstructure. Where the reduction alienation of alienation is a precondition for the elimination of dissent. Affective labor is part of a larger activity where the population is distracted by affective pursuits and fantasies of economic advancement.

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