Ad Filtering - Hosts File

Hosts File

Further information: hosts file.

This method exploits the fact that most operating systems store a file with IP address, domain name pairs which is consulted by most browsers before using a DNS server to look up a domain name. By assigning the loopback address to each known ad server, the user directs traffic intended to reach each ad server to the local machine. Running a suitable web server locally the ad content can be replaced with anything the user wishes.

Read more about this topic:  Ad Filtering

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