Ad Filtering - Economic Consequences For Online Business

Economic Consequences For Online Business

One consequence of widespread ad blocking is decreased revenue to a website sustained by advertisements. where this blocking can be detected.

A number of website operators, who use online advertisements to fund the hosting of their websites, argue that the use of ad-blocking software risks cutting off their revenue stream. While some websites have successfully implemented subscription and membership based systems for revenue, the majority of websites today rely on online advertising to function.

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