The Advertising Council, commonly known as the Ad Council, is an American non-profit organization that distributes public service announcements on behalf of various sponsors, including non-profit organizations and agencies of the United States government.
The Advertising Council generally does not produce public service advertisements itself; rather, it acts as a coordinator and distributor. The organization accepts requests from sponsor institutions for advertising campaigns that focus on particular social issues. To qualify, an issue must be non-partisan (though not necessarily unbiased) and have national relevance. The Advertising Council then assigns each campaign to a volunteer advertising agency that produces the actual advertisements. Finally, the Advertising Council distributes the finished advertisements to media outlets.
Read more about Ad Council: History, Famous Campaigns, Organizations With Campaigns Done By The Ad Council, Relationship With Disney, Controversy
Famous quotes containing the word council:
“There by some wrinkled stones round a leafless tree
With beards askew, their eyes dull and wild
Twelve ragged men, the council of charity
Wandering the face of the earth a fatherless child....”
—Allen Tate (1899–1979)