The Advertising Council, commonly known as the Ad Council, is an American non-profit organization that distributes public service announcements on behalf of various sponsors, including non-profit organizations and agencies of the United States government.
The Advertising Council generally does not produce public service advertisements itself; rather, it acts as a coordinator and distributor. The organization accepts requests from sponsor institutions for advertising campaigns that focus on particular social issues. To qualify, an issue must be non-partisan (though not necessarily unbiased) and have national relevance. The Advertising Council then assigns each campaign to a volunteer advertising agency that produces the actual advertisements. Finally, the Advertising Council distributes the finished advertisements to media outlets.
Read more about Ad Council: History, Famous Campaigns, Organizations With Campaigns Done By The Ad Council, Relationship With Disney, Controversy
Famous quotes containing the word council:
“Parental attitudes have greater correlation with pupil achievement than material home circumstances or variations in school and classroom organization, instructional materials, and particular teaching practices.”
—Children and Their Primary Schools, vol. 1, ch. 3, Central Advisory Council for Education, London (1967)