Toy Design
Action Masters were non-transformable 3¾ inch action figures designed to represent classic and new Transformers characters. Those based on existing characters, were designed to best match their appearance in the popular cartoon series, with the newer characters following the same basis design. Despite the lack of an ability to transform, they had more articulation than many of the Transformers toylines that preceded it, with moveable heads, arms, knees and legs. To compliment the figures, each came with a transformable weapon, or in the case of the larger sets, a transformable vehicle.
The packaging for the carded Action Masters figures departed from the standard style, with the figure placed near the top of the card, rather than the bottom. The rear of the packaging didn't outline what other figures where available in the toyline. The back of the packaging featured a fight scene, along with the figures technical-specification (tech-specs) and a "Power Plan", pointing out special fictional abilities or features in the figure.
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