Campaigning
Action for Children campaigns and lobbies governments on behalf of vulnerable, disadvantaged and neglected children and young people and their families.
Currently, the charity's main campaign is called "Take your action for children" and aims to raise public awareness of child neglect, an issue which studies suggest affects up to 10 per cent of all UK children.
Another recent campaign was On our own two feet, which aimed to reinstate savings account for children in care following the abolition of the Child Trust Fund.
The campaign was successful, directly leading to the establishment of the coalition government's Junior ISA (Individual Savings Account) scheme, which commits the government to invest £16.75 million up to 2015 to ensure that every child in care for more than a year has a Junior ISA opened on their behalf. More than 55,000 children and young people will benefit in the first year.
As a consequence of its success, the campaign won the John Antcliffe Award for best public affairs campaign.
Read more about this topic: Action For Children