Popular Culture
- The pharmaceutical company Sunovion markets its sleep medication Lunesta incorporating the Luna moth (supposedly suggesting the drug will bring "deep, childlike sleep", according to one commentator) in an ad campaign that had the highest advertising recall of any drug ad in 2007 and had cost the company $250 million in one single year.
Read more about this topic: Actias Luna
Famous quotes containing the words popular and/or culture:
“You seem to think that I am adapted to nothing but the sugar-plums of intellect and had better not try to digest anything stronger.... a writer of popular sketches in magazines; a lecturer before Lyceums and College societies; a dabbler in metaphysics, poetry, and art, than which I would rather die, for if it has come to that, alas! verily, as you say, mediocrity has fallen on the name of Adams.”
—Henry Brooks Adams (1838–1918)
“We do not need to minimize the poverty of the ghetto or the suffering inflicted by whites on blacks in order to see that the increasingly dangerous and unpredictable conditions of middle- class life have given rise to similar strategies for survival. Indeed the attraction of black culture for disaffected whites suggests that black culture now speaks to a general condition.”
—Christopher Lasch (b. 1932)