Popular Culture
- The pharmaceutical company Sunovion markets its sleep medication Lunesta incorporating the Luna moth (supposedly suggesting the drug will bring "deep, childlike sleep", according to one commentator) in an ad campaign that had the highest advertising recall of any drug ad in 2007 and had cost the company $250 million in one single year.
Read more about this topic: Actias Luna
Famous quotes containing the words popular and/or culture:
“I am glad of this war. It kicks the pasteboard bottom in of the usual “good” popular novel. People have felt much more deeply and strongly these last few months.”
—D.H. (David Herbert)
“Whatever offices of life are performed by women of culture and refinement are thenceforth elevated; they cease to be mere servile toils, and become expressions of the ideas of superior beings.”
—Harriet Beecher Stowe (1811–1896)