Advertisements
ABC aired a number of themed commercial advertisements which were shown during the ceremony. The Academy's ban that had previously disallowed film commercials to be aired during the telecast was lifted in mid-2007, thus allowing film companies to promote their upcoming films for the first time during the broadcast. Thirty-second commercials cost between $1.4 million and $1.7 million, compared to up to $1.8 million during last year's show. The decrease was due to the recent global economic crisis.
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