4 Digital Group was a media consortium in the United Kingdom. The group won the licence to operate the second national DAB radio multiplex, as advertised by Ofcom in December 2006. The consortium, led by Channel 4 Radio, is a combination of the existing commercial radio operators and brands new to radio. The group said that they wish boost the up-take of digital radio in the United Kingdom in a similar manner to the growth of digital television since the introduction of Freeview. Their strategy for this is the introduction of ten new national stations, including both speech and music services, and advertising for the format.
Read more about 4 Digital Group: Demise
Famous quotes containing the word group:
“Just as a person who is always asserting that he is too good-natured is the very one from whom to expect, on some occasion, the coldest and most unconcerned cruelty, so when any group sees itself as the bearer of civilization this very belief will betray it into behaving barbarously at the first opportunity.”
—Simone Weil (1910–1943)