Music Video
The music video for "2 Become 1" was directed on 22 November 1996 by Big TV!, in a two-day shoot located at a studio in Old Compton Street, London. Cinematographer Stephen Keith-Roach—who worked in other music videos such as Jamiroquai's "Virtual Insanity" and U2's "Discotheque"—was in charge of the photography. The shoot involved the group dressed in winter coats, wandering around the studio against a green screen, interspersed with close-up camera angles, so that the backdrop could be superimposed later. To achieve the effect of the wind blowing slowly through their hairs, the group was required to lip-synch the song in double time while wind machines were on them.
The music video features the group in Times Square in New York City with fast moving cars appearing around multi-coloured lights, appearing in various places around the city, either alone, with one other member, or as a quintet. The video is intercut with scenes of lovers experiencing moments of togetherness and closes with a deer wandering the streets. Such a scene, according to the group's first official book Girl Power!, gave them a running gag all throughout the shoot—"Whenever anyone made a mistake it was, 'Oh deer'." Sometimes the closing scene would not be shown on television due to the song fading out to an instrumental which lasts for forty seconds.
In the same book, Victoria Beckham wrote about the shoot: "I think '2 Become 1' is my favorite video. It was really different to the other videos–shot entirely in the studio, with high technology and loads of effects. It was really weird having to sing passionately into the camera, I was feeling a right mug in front of all those people singing 'wanna make love to ya baby'."
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