Partnership With American Express
For the first time in its history, the United States Golf Association entered into a commercial partnership. It entered into an agreement with American Express for an undisclosed amount, which allowed American Express to set up a special "Trophy Room" area at the 2007 U.S. Open for American Express cardholders. Jud Linville, president of American Express U.S. Consumer Card Services, addressed concern about the arrangement commercializing the USGA Championship, saying, “We’re not going to be slapping logos all over the place, we’re trying to broaden the appeal of the game.” Long-time American Express sponsoree Tiger Woods told the media in response to the deal, “It’s a tremendous opportunity, this is two enormous brands coming together to help golf.”
Read more about this topic: 2007 U.S. Open (golf)
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