Partnership With American Express
For the first time in its history, the United States Golf Association entered into a commercial partnership. It entered into an agreement with American Express for an undisclosed amount, which allowed American Express to set up a special "Trophy Room" area at the 2007 U.S. Open for American Express cardholders. Jud Linville, president of American Express U.S. Consumer Card Services, addressed concern about the arrangement commercializing the USGA Championship, saying, “We’re not going to be slapping logos all over the place, we’re trying to broaden the appeal of the game.” Long-time American Express sponsoree Tiger Woods told the media in response to the deal, “It’s a tremendous opportunity, this is two enormous brands coming together to help golf.”
Read more about this topic: 2007 U.S. Open (golf)
Famous quotes containing the words partnership, american and/or express:
“Society is indeed a contract.... It is a partnership in all science; a partnership in all art; a partnership in every virtue, and in all perfection. As the ends of such a partnership cannot be obtained in many generations, it becomes a partnership not only between those who are living, but between those who are living, those who are dead, and those who are to be born.”
—Edmund Burke (1729–1797)
“Success is somebody else’s failure. Success is the American Dream we can keep dreaming because most people in most places, including thirty million of ourselves, live wide awake in the terrible reality of poverty.”
—Ursula K. Le Guin (b. 1929)
“There can be no difference anywhere that doesn’t make a difference elsewhere—no difference in abstract truth that doesn’t express itself in a difference in concrete fact and in conduct consequent upon that fact, imposed on somebody, somehow, somewhere, and somewhen.”
—William James (1842–1910)