Media Coverage
The World Cup has grown as a media event with each tournament. The sponsorship and television rights that were awarded primarily to cover the 2003 and 2007 World Cups raised over US$550 m. The 2007 World Cup was televised in over 200 countries to a viewing audience estimated at more than two billion television viewers and was expected to generate more than 100,000 unique visitors to the West Indies who travelled solely for the tournament.
The 2007 Cricket World Cup featured an orange raccoon-like creature named "Mello" as its mascot. It has been announced during matches that Mello has no race, species, age or gender- it is an attitude, the attitude of the young people of the West Indies. The official song for the World Cup was "The Game of Love and Unity" by Jamaican-born Shaggy, Bajan entertainer Rupee and Trinidadian Fay-Ann Lyons.
The 2007 tournament recorded the highest ticketing revenue for a Cricket World Cup, selling more than 672,000. Although, attendance leading into the semi finals for the 2007 World Cup was 403,000; an average of 8,500 supporters per match.
Read more about this topic: 2007 Cricket World Cup
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—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)