Changes From The 1947 Tour De France
The prize for wearing the yellow jersey was introduced in 1948, sponsored by Les Laines, a French wool company. In 1947, the media had complained that too many cyclists reached the end of the race, so the race was no longer heroic; this may have motivated a new rule between the third and the eighteenth stage, the rider last in the general classification was eliminated; Where the 1947 Tour de France had been France-centered, the 1948 race became more cosmopolitan.
The first live television broadcast from the Tour de France was in 1948, when the arrival at the velodrome of Parc des Princes was broadcast live.
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