History
Yellow Coach Manufacturing Co was founded in 1923 as a subsidiary of the Yellow Cab Company.
G.J. Rackham, whose career had commenced with the London General Omnibus Company after the First World War, spent four years in the U.S. from 1922–1926 and recognised the advantage of low swept chassis frame for bus development whilst employed by Yellow Coach in Chicago. It is likely that he was 'headhunted' by Hertz to help start up the bus building business. In 1926, he returned to England to join Leyland Motors as Chief Engineer and was responsible for the groundbreaking Titan and Tiger models.
General Motors purchased a majority stake in the company in 1925 and changed the name to the Yellow Truck & Coach Manufacturing Company.
GM purchased the business outright in 1943 merging it into their GM Truck Division to form GM Truck & Coach Division.
Although GM continued with the Yellow Coach product line, the Yellow Coach badge gave way to the GM Coach or just GM nameplate in 1944. GMC badges did not appear until 1968.
Read more about this topic: Yellow Coach Manufacturing Company
Famous quotes containing the word history:
“When the landscape buckles and jerks around, when a dust column of debris rises from the collapse of a block of buildings on bodies that could have been your own, when the staves of history fall awry and the barrel of time bursts apart, some turn to prayer, some to poetry: words in the memory, a stained book carried close to the body, the notebook scribbled by hand—a center of gravity.”
—Adrienne Rich (b. 1929)
“Like their personal lives, women’s history is fragmented, interrupted; a shadow history of human beings whose existence has been shaped by the efforts and the demands of others.”
—Elizabeth Janeway (b. 1913)
“To care for the quarrels of the past, to identify oneself passionately with a cause that became, politically speaking, a losing cause with the birth of the modern world, is to experience a kind of straining against reality, a rebellious nonconformity that, again, is rare in America, where children are instructed in the virtues of the system they live under, as though history had achieved a happy ending in American civics.”
—Mary McCarthy (1912–1989)