Yellow Coach Manufacturing Company

The Yellow Coach Manufacturing Company (later Yellow Truck & Coach Manufacturing Company, informally Yellow Coach) was an early manufacturer of passenger buses in the United States. It was founded in Chicago as a subsidiary of the Yellow Cab Company in 1923 by John D. Hertz. General Motors purchased a majority stake in 1925, changing its name to 'Yellow Truck and Coach Manufacturing Company. They then bought the company outright in 1943 merging it into their GM Truck Division to form GM Truck & Coach Division. During its twenty-year existence, Yellow Coach built transit buses, electric-powered trolley buses, and parlor coaches.

Its car rental subsidiary (known both as 'Hertz Drivurself Corp' or 'Yellow Drive-It-Yourself') was purchased back by John Hertz in 1953 through The Omnibus Corporation and floated the following year as The Hertz Corporation.

Read more about Yellow Coach Manufacturing Company:  History, Car Rental - Hertz Drivurself Corp/Yellow Drive-It-Yourself

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    Endeavor, as much as you can, to keep company with people above you.... Do not mistake, when I say company above you, and think that I mean with regard to their birth; that is the least consideration; but I mean with regard to their merit, and the light in which the world considers them.
    Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)