WSB-FM

WSB-FM (98.5 FM, "B98.5FM") is an Atlanta radio station. Along with several other Atlanta radio stations, WSB-FM is owned by Cox Enterprises' Cox Media Group subsidiary, and is the group's flagship FM station. It is the only Atlanta FM radio station to continue to share a broadcast callsign with local TV and AM radio stations (WSB AM and WSB-TV), and one of the few such triopolies (under the same ownership) left in the entire U.S..

WSB-FM airs a "bright AC" format, meaning mostly 1990s and 2000s music is played, as Cox has eliminated most 1980s music. B98.5 broadcast 80s weekends from 2001-2003 and again from 2009-2012, and all-1970s weekends during the mid-1990s. The split weekend format ended during January 2012, meaning the Bright AC format aired 24/7. During the holiday seasons from 2004 to 2011, the station plays all Christmas music from the day before Thanksgiving to Christmas Day. Until December 2007, its main competitor was Atlanta's other AC, Peach 94.9 (which became Lite FM in 2002), and which also played Christmas music during the winter holiday season. Local Christmas competition is now with WFSH-FM 104.7, and formerly WYAY-FM 106.7. As of 2012, the station will not go to all-Christmas music until the second week of December, instead starting out very gradually for the last week of November, then increasing to about half Christmas music in the first week of December.