Background and Promotion
During the 1980s, Vince McMahon's World Wrestling Federation (WWF)'s main competition in the professional wrestling industry was from Jim Crockett Promotions. McMahon countered Jim Crockett's successful Starrcade pay-per-view, which began airing in 1983, by creating the WrestleMania franchise.
For the first WrestleMania, Vince McMahon began cross promoting with MTV. In addition, several celebrities like Muhammad Ali, Liberace and Cyndi Lauper also appeared during the build up to and at the event. The WWF aired two wrestling specials on MTV. The first one was The Brawl to End it All, aired on July 23, 1984, in which a match from a live Madison Square Garden broadcast was shown on MTV. Wendi Richter defeated The Fabulous Moolah to win the WWF Women's Championship on the card, with Lauper on her side. At The War to Settle the Score, which aired on February 18, 1985, Leilani Kai, accompanied by Moolah, defeated Richter, again accompanied by Lauper, to win the Women's Championship.
Two other championships were also defended at WrestleMania: the WWF Intercontinental Championship and the WWF Tag Team Championship. Prior to the event, Greg Valentine had feuded with Tito Santana over the belt. Valentine defeated Santana on September 24, 1984 for the championship. Mike Rotundo and Barry Windham won the WWF Tag Team Championship three months before WrestleMania from the team of Adrian Adonis and Dick Murdoch.
In the months leading up to the first WrestleMania, Roddy Piper began a talk-show segment on WWF television entitled Piper's Pit. On one episode of the show, he hit Jimmy Snuka over the head with a coconut, leading to a feud between the two men. As part of the storyline, Piper recruited Cowboy Bob Orton to be his bodyguard. On another episode of Piper's Pit, Piper spoke out against the burgeoning Rock 'n' Wrestling connection, which led to a confrontation with Hulk Hogan. In February 1985, the two men faced each other at The War to Settle the Score, where Hogan won by disqualification after interference by Paul Orndorff and Mr. T. Their on-going feud led to their match at WrestleMania.
As part of the promotion for the event, Hogan appeared on Hot Properties four days prior to WrestleMania, where he put host Richard Belzer into a front chinlock —a move that cuts off the flow of blood to the brain. Belzer, however, fell to the floor unconscious and began to bleed profusely. His injury required eight stitches. Belzer later sued Hogan for $5 million, but they eventually settled out of court. The night before WrestleMania, Hogan and Mr. T hosted an episode of Saturday Night Live to help promote the event.
Read more about this topic: WrestleMania I
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