WHAD

WHAD (90.7 FM) is a non-commercial radio station licensed to Delafield, Wisconsin, and serving the Milwaukee metropolitan area, transmitting from south of Delafield. They are part of Wisconsin Public Radio (WPR), and air WPR's "Ideas Network", consisting of news and talk programming. Like nearby WUWM (which serves Milwaukee proper), the station airs BBC World Service in the overnight hours. WHAD maintains a local news staff and cut-ins outside of the main WPR network, and the station's facilities, located inside the Reuss Federal Plaza in Milwaukee, originate some programming for the network, including Kathleen Dunn's mid-morning program. WHAD has its own 414 studio line for Milwaukee callers to call into locally-originated programs.

The station's transmitter is located almost halfway between Milwaukee and Madison, thus providing some coverage to eastern portions of Madison. Due to this, however, other stations, such as WRST Oshkosh (also serving Fond du Lac) and Sheboygan's WSHS, provide Ideas Network service to the northern part of the nine-county Milwaukee market area, and other distant portions must listen to the network via streaming audio.