Morse Code
The Morse code message written into the drive case is made up of a selection of the words "personal", "reliable", "innovative", "simple", and "design". The first occurrence of "innovative" on the My Book Pro and My Book World Edition reads "innovateve" ("e" is one dot in Morse, "i" is two dots).
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Famous quotes containing the word code:
“Motion or change, and identity or rest, are the first and second secrets of nature: Motion and Rest. The whole code of her laws may be written on the thumbnail, or the signet of a ring.”
—Ralph Waldo Emerson (1803–1882)