Virginia Slims

Virginia Slims is a brand of cigarette manufactured by Altria Group (formerly Phillip Morris Companies). The brand was introduced in 1968 and marketed to young professional women using the slogan "You've come a long way, baby." Some media watch groups considered this campaign to be responsible for a rapid increase in smoking among teenage girls. Later campaigns have used the slogans, "It's a woman thing," in the 1990s, and "Find your voice." A report by the Surgeon General of the United States has interpreted these marketing strategies as attempting to link smoking "to women's freedom, emancipation, and empowerment." This report also tied the increase of smoking among teenage girls to rises in sales of Virginia Slims and other "niche" brands marketed directly to women.

Virginia Slims are much narrower (23mm circumference) than ordinary cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes (which are 85mm), sold only in longer 100mm and 120mm lengths, to give the cigarettes a more "elegant" appearance and ostensibly to reduce the amount of smoke they produce. They are also sold in "Superslims", "light," "ultra-light," and menthol varieties. The packaging, designed by Walter Landor, is white with colored stripes running lengthwise along the left side.

Read more about Virginia SlimsHistory, Marketing, Market Share, USA Varieties

Other articles related to "virginia slims":

Women's Tennis Association - History
... Houston event, along with Heldman, then created their own tour, the Virginia Slims Circuit, which would later absorb the ILTF's Women's Grand Prix circuit, and eventually become the WTA ... Formation of the Virginia Slims Circuit resulted in part from changes that tennis was undergoing at the time and from the way prize moneys were distributed ... In 1979, Avon replaced Virginia Slims as the sponsor of the winter circuit, and in its first year offered the largest prize fund for a single tournament, $100,00 ...
Gladys Heldman
... Tennis magazine she supported Billie Jean King and other female tennis players who formed the Virginia Slims Tour in the early 1970s (the precursor of today's WTA Tour) ... first participants in the circuit, known as the "Houston Nine," played the first Virginia Slims Circuit tournament in Houston in late 1970 ... American players were temporarily suspended by the USTA, the Virginia Slims Circuit became so popular that it eventually merged with the USTA ...
WTA Tier II Tournaments - Events
... Beijing Salem Open Beijing China Hard 2000–2008 1993–present Boca Raton Virginia Slims of Florida Boca Raton, Delray Beach, Key Biscayne, Palm Beach Gardens ...
Virginia Slims - USA Varieties - Superslims
... Superslims are 21mm in circumference and half the diameter of regular Virginia Slims ... They are also known as "purse packs." Virginia Slims Superslims - Box Virginia Slims Superslims Gold Pack (Lights) - Box Virginia Slims Superslims Menthol - Box ...
1991 WTA Tour - Schedule - November
... Week of Tournament Champions Runners-up Semifinalists Quarterfinalists November 4 Virginia Slims of California Oakland, United States WTA Tier II $350,000 – Carpet (i ...